What does a PPC specialist do?

A PPC specialist is a marketing professional who manages PPC ad campaigns. Their core job responsibilities include functions like keyword research, ad creative, metrics tracking, optimizing conversions and cross-team collaboration.

There are different ways to work as a PPC expert. Brands of all sizes and industries are hiring pay per click talent and may want to bring someone on in the role of a PPC manager. Depending on the business, there may be a PPC organizational hierarchy, which opens the door for career advancement onto titles like senior PPC analyst or PPC director. These roles are still involved in the day-to-day mechanics of PPC advertising, but also take on leadership and strategic decision-making duties.

Many others choose to freelance or start their own PPC agency. This creates a slight distinction between PPC specialists and PPC consultants: The former is a more general term and the latter is often used to refer to paid search specialists who consult for clients and other projects. The autonomy in offering your own PPC services can be highly attractive for self-starters